The idea of an upper-entry-level DSLR (for want of a better term), that sits below the 'enthusiast' grade D90 (with its twin control dials, big battery and pentaprism viewfinder), is hardly a radical one - the Canon EOS 500D and Olympus E-620 seem to cater to a similar market. Like the baby Nikons, the D5000 doesn't have an autofocus motor built into the body but does gain a tilt-and-swivel LCD. So here we have a camera that genuinely seems to sit above the D60 (rather than continuing in parallel until the stock runs out), and below the D90. However, it appears Nikon has again decided that simply replacing models isn't the best way to address the market. Despite this oft-criticised move, the cameras sold very well, prompting the major third-party lens makers to create versions of their popular budget lenses that would focus on these baby Nikons. The D40, D40X and D60 removed the autofocus motor, making them smaller and less expensive but limiting the choice of lenses that could be autofocused. Nikon's recent strategy of inexpensive, simplified models caused a lot of confusion. The whole thing has often left existing DSLR owners a little lost - 'why isn't there a direct replacement for my camera?' - but has undoubtedly meant there are many more attractive, accessible cameras on the market just waiting to entice first-time DSLR owners.Īnd its into this maelstrom of DSLR proliferation that Nikon launches its latest baby DSLR, the D5000. The recent boom in DSLR sales has seen all the major manufacturers adding bulked-up or stripped-down entry level models, repositioning their offerings to make sure that anyone willing to put up with the size and weight of a DSLR will look at one of their models.
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